You may own the most luxurious Spanish
holiday property on the planet, but without the right approach to advertising
and marketing that Spanish property, you simply will not get the bookings
you require. Good marketing skills are the doorway to success in any
business, and in the Spanish property rental business there is tough
competition so it is essential that you get it right.
Marketing is a specialised field -
not everyone has the attributes required. You will need:
- The ability to persuade people
to buy your services/products.
- The imagination to find those people
People buy people before they buy
products or services. If you can get a potential customer feeling good
about you - you've cracked it. The holiday business gives you the opportunity
to become involved with people from all over the world, exchanging telephone
calls and emails, so definitely falls within the 'people' business category.
Spanish Property Advertising Methods
There are several different methods of advertising - newspapers, magazines
or brochures for example. However the cost of a reasonably sized advertisement
with photographs of your property is way beyond the budget of most holiday
home owners. Even if cost was not a major consideration, would these
methods reach your target audience successfully anyway?
A box ad in the Spanish property section
of a daily newspaper would cost in the region of £200 for a one-day
appearance! That same ad with colour photographs of your home would
cost nearer £20,000!! By using newspapers and glossy magazines
for your Spanish property advertising, you are ignoring a much wider,
highly targeted audience such as you will find with internet advertising.
Effective advertising needs to reach as wide and as targeted an audience
Internet advertising offers a vast
number of opportunities that are unavailable with traditional marketing
methods and it's considerably cheaper, especially when you consider
what you can get for your money.
with Spanish Villas Spain - See our Spanish property
site which is dedicated to marketing properties in Spain - Holiday Rentals
- Long term rentals - Property for sale. Our top advertising
site is featured on page one of Google for 'Spanish Villas'
and delivers results fast. To benefit from our 2007 offer - REGISTER
NOW and get THREE MONTHS FREE ! Advertise
Setting up a web site advertising
your Spanish property or paying for a 'brochure' on a top internet holiday
site is the ideal advertising medium. The address can be included on
all leaflets, flyers or business cards which then gives potential clients
the ability to visit your site and get a general ideal of what you are
offering. However, setting up your own site does not automatically mean
visitors stopping by in their thousands. An un-promoted, or badly promoted
website will never be found - internet promotion is big business involving
a lot of time and hard work!
People only tend to visit web sites
advertising Spanish properties if they're seriously looking for a holiday
let - and a good web site will be attracting thousands of these potential
clients each week. Beware of holiday sites offering cheap advertising
- they may be cheap, but what is the point if they don't bring the results
you expect? Good Internet marketing companies actively promote their
sites on the major search engines as well as on hundreds of other search
engines around the world so you would have an excellent chance of your
property being found.
You don't even have to have special
knowledge of the internet, as the advertising 'brochure' will be set
up for you. You will be asked to provide a description of your property
and the surrounding area, its facilities, a rental tariff , some photographs,
and contact details. Having an email address is a real bonus as prospective
customers can reach you quickly and cheaply from anywhere in the world.
The benefit of Internet advertising
for Spanish property, as opposed to a classified ad, is that all the
information about the property, plus photographs can be displayed on
one page for less than 1 weeks rental income.
Citrus Villa Lettings Management offer
internet advertising for Spanish Property with leading internet holiday
companies, in addition to a full page ad on our own dedicated property
rental sites, as one of our package options. For more details, see